Across the board, gig platforms are experiencing dramatic shifts in how consumers use their services and how drivers earn. Our comprehensive analysis reveals evolving patterns that are reshaping the industry’s future.
As consumer behavior evolves, so do driver earnings. Our analysis of weekly earnings across major platforms reveals contrasting trajectories between traditional rideshare and delivery services.
These patterns suggest a complex relationship between consumer price sensitivity and driver earnings, with delivery services showing resilience despite market pressures.
Hourly earnings
Uber drivers: $23.33
from 2023
Hourly earnings
Lyft drivers: $23.23
from 2023
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Amid broader economic pressures, rideshare costs continue to climb. Both rideshare and delivery platforms are pushing toward sustainable profitability, with rising consumer prices as one of the key levers they can pull.
However, the question remains—how much higher can prices go before consumers push back? As fares continue to rise, platforms must balance revenue growth with maintaining demand in an increasingly cost-sensitive market.
Increase median rideshare price
Amid broader economic pressures, rideshare costs continue to climb. Both rideshare and delivery platforms are pushing toward sustainable profitability, with rising consumer prices as one of the key levers they can pull.
However, the question remains—how much higher can prices go before consumers push back? As fares continue to rise, platforms must balance revenue growth with maintaining demand in an increasingly cost-sensitive market.
Our consumer survey reveals clear price sensitivity across gig services. The data reveals where users may change their behaviors if and when prices across both rideshare and delivery increase.
would reduce or stop if rideshare prices increased
would stop completely if rideshare prices increased
While driver earnings have stagnated, many delivery drivers now rely on tips for a significant portion of their income. This shift adds uncertainty, making it harder for drivers to predict stable earnings.
The growing dependence on customer generosity leads to lower morale and pay anxiety, which could push drivers away from platforms. Over time, this instability may strain driver supply, creating new challenges for gig companies trying to balance profitability and retention.
Not only are tips decreasing, but hourly earnings for drivers are stagnating or even declining—especially across major platforms like Uber Eats and DoorDash. This leaves drivers facing a double hit of lower overall weekly earnings and growing income uncertainty.
With much of their pay now dependent on tips, many struggle with inconsistent and unpredictable earnings, making it harder to rely on gig work as a stable source of income.
Hourly earnings
Uber Eats drivers
from 2023
Hourly earnings
Grubhub drivers
from 2023
Hourly earnings
DoorDash drivers
from 2023
Hourly earnings
Amazon Flex drivers
from 2023
Hourly earnings
Roadie drivers
from 2023
More than double the deliveries of nearest competitor Taco Bell
Solidified position as #1
grocery store for delivery in 2025
Non-grocery retail delivery is gaining momentum, reshaping the on-demand landscape.
Major retailers are embracing same-day delivery, expanding beyond grocery into apparel, electronics, and general merchandise. Retail delivery surged 46.6% on Uber Eats and 34.1% on DoorDash, signaling a shift in consumer behavior. With Macy’s same-day deliveries skyrocketing 4,500%, traditional retail is carving out a stronger position in the gig-powered delivery space.
Bottom line: The gig economy is experiencing unprecedented change, with both drivers and consumers adapting their behaviors. Platform economics are evolving, creating new opportunities and challenges.
Our full report gives you a birds eye view of the gig mobility industry and its key players.
In our full report, you’ll learn:
