Gridwise Analytics
The state of third-party delivery services for quick-service restaurants
Delivery accounts for a large proportion of food orders, with the quick-service restaurant sector in the lead. QSR operators can make delivery more profitable through having a firm understanding of third party delivery services.
The 2023 Gridwise Gig Mobility Report lists the top ten restaurants in the US marketplace that are most popular for food delivery based on number of trips. Not surprisingly, QSRs dominate the list.
- McDonald’s
- Taco Bell
- Starbucks
- Chick-fil-A
- Chipotle
- Wendy’s
- Wingstop
- Panda Express
- Burger King
- Dunkin’
Why understanding third-party food delivery is critical to success for QSRs
Food delivery data affords owners and managers of QSRs a deep dive into their delivery customers. Insights include…
Defining your customer base
Delivery allows QSRs to expand their customer reach beyond their physical location. Delivery data tells you how far your reach extends.
Fine-tune the delivery menu
Delivery customers have favorites, which can differ from in-store orders. By watching delivery trends, you can optimize the delivery menu, increase orders with add-on sales, and increase profits.
Insights into pricing
Delivery data allows you to experiment with and gauge the results of pricing strategies and determine what the QSR customer is willing to pay for delivery services.
Better staffing decisions
Gridwise Analytics provides historical data so you can make accurate staffing decisions for your QSR.
Better inventory decisions
Examine historical data and determine the proper inventory levels.
The landscape of food delivery for QSRs
Third-party food delivery accounts for an estimated $29.8 billion in revenue for restaurants in 2022. Industry projections are that by 2028, food delivery will represent $64.8 billion.
DoorDash dominates the third-party delivery market in the US, with a 78.6% market share as of December 2023. Uber Eats commands less than a fifth of the market, at 18.7%. Grubhub has a 2.7% share.
Gridwise Analytics offers QSRs granular data
For QSR operators and decision-makers, the more granular the information, the better they can make calls on items such as menu offerings, pricing, marketing campaigns, and other parameters. Below are samples of the information available to QSRs. You can see what the competition is doing, look back at historical data, and see what’s happening in real time.
QSR operators can see average delivery charges from any store and compare them against other stores and the competition. Obviously, operators want to recoup the cost of delivery in their charges to the customer.
Map-based information
Gridwise can also generate maps with heat overlays to reflect activity. This map example shows how your QSR matches up to the competition for pre-selected parameters. In this case, we’re looking at information on McDonald’s, Taco Bell, and Burger King. The map feature can be programmed to reflect activity on specific dates and times.
● McDonald’s
● Burger King
● Taco Bell
Source: Gridwise Analytics
Contact Gridwise Analytics for more information
Gridwise Analytics is the definitive source for delivery data in the QSR sector. Our information is timely, accurate and integrates seamlessly into your existing databases with minimal manipulation. Contact us today to discover what we can deliver to unlock your full business potential.
