Make money off the road with surveys, focus groups, and product panels

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Early in 2021, we are seeing a reemergence of rideshare and a continuation of the growth of food and grocery delivery.

Still, times like these are not the easiest for rideshare and delivery drivers who want to earn good money, as states struggle to reopen, and stay open, in the midst of a still worsening pandemic.

That’s why it’s important for rideshare and delivery drivers to have a way they can earn money both on and off the road.

We’ve found a great way to do just that through a company called Curion, a highly respected consumer insight company that is paying drivers an average of $50/hr to help companies understand what consumers think of their products.

We’ll tell you all about it in this article, by answering these questions:

  • How can drivers make money by helping companies understand what consumers think of their products?
  • How can drivers participate in consumer panels?
  • How much do drivers get paid?
  • Who can participate?
  • Should drivers do consumer panels?

How can drivers make money helping companies understand what consumers?

Companies everywhere are looking for ways to please the people who might purchase their products. 

Before they can be sure they’re hitting the mark, they test their products on people through surveys, test panels, and focus groups. Most large corporations hire consulting companies to test their products and services with test groups that match their target customer group. You may have heard about this before, but paid little attention to it because your rideshare and/or delivery business was booming. 

You may want to take a closer look at consumer panels now, especially if the lingering effects of the pandemic have you looking for ways to bring in extra cash. 

Curion is positioned in an excellent spot to provide opportunities to drivers. They need people who are willing to spend time rating products and services, and then Curion compensates these people for their time.

All you have to do is offer your time, observations and opinions. You might be presented with an idea for a new product line, a new menu item, or a new household product. Then, you will be asked to use the product, offer feedback, and answer a number of questions. There could also be a written survey involved. Sessions typically last anywhere from 30 minutes to an hour, while some can go a bit longer.

Curion offers an average earning of $35 for a 30-minute study and $50 for a 1-hour study for people who are available for focus groups and panels, though incentives can potentially even go up as high as $300+ depending on the study. 

How can drivers participate in consumer panels?

Participating in product testing and focus groups can definitely beef up your lower-than-usual income, or provide money in lieu of what you’d earn from driving and/or delivering. There are lots of companies out there, and of course you want to work for one that’s dependable and trustworthy.  Curion Insights is just that. 

Curion is a sophisticated and well-respected market research firm, which also happens to be the largest in the US. It has state-of-the-art facilities for in-person panels and focus groups, and the company follows safety protocols for COVID-19.

Curion also offers online experiences for panelists and product testers. Their clients include corporations that produce food and beverages, personal care and home care products, and other items. The onsite panels can take 30 minutes to an hour to complete, and will leave plenty of time for you to continue your driving or delivery gig, if you choose.  If by chance the panels take a little longer, they will typically be split up into multiple sessions on different days. 

You can join and apply to get on Curion’s consumer panels through the Curion website.

How much do drivers get paid?

Drivers, like all panelists, will be paid according to the amount of time they spend working on a panel. Unlike many other survey-oriented companies, Curion pays decent money. Payment starts at $50 for a one-hour focus group, or $35 for a 30-minute session. If you do product testing from home, you’ll also receive compensation that is definitely worth your time — though you will have to swing by and pick up your products to test. 

Who can participate?

If you are a consumer of food, personal, and home use products, there is likely a study for which you qualify.  Once you apply, Curion will try to match you with a qualifying panel. Those who are chosen fit into consumer groups that would potentially use or purchase the product or service. As long as you have the availability and fit the right consumer profile, you could be eligible.

And here’s something interesting: Let’s say you’re stuck home with the kids because their schools are closed. Curion looks for consumers aged 13 and up, so if you want, you can make product testing, and earning, a family affair. 

Should drivers do consumer panels?

It goes without saying that you’ll have to decide this for yourself, based on your individual preferences. 

But – if you want to make some extra money, potentially meet like-minded people, and get some ideas of what new products and services are about before they even come to market – consumer panels, if you work with the right company, can be fun, beneficial, and profitable.

We believe you’ll like working with Curion, because the company respects your time, values your opinion, and caters to your needs. Click here to apply to become a panelist. Let your good taste help shape the future of consumer goods and services, and work with a well-established company you can trust—Curion!

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