Gridwise blog

Long wait times and higher fares are two of the most common reasons passengers switch between rideshare services. A recent passenger experience at LAX illustrates this point:

“We needed a larger vehicle for our rideshare,” he said, “which I knew would cost more. I checked both platforms. There was a 30% price differential between services. The distance I was going came to more than $60. I didn’t have to think twice about going to the less expensive service.”

Rideshare companies can use gig mobility data from Gridwise Analytics to address these challenges and optimize their operations. Our data provides insights into

• multi-apping trends among gig drivers
• airport-specific pricing patterns at major airports like ATL, JFK, LAX, and ORD
• comparisons between pickup and drop-off rides
• how these factors influence passenger satisfaction

Whether you're a rideshare company executive, an investor, or simply curious about the gig mobility industry, this blog delves into how Gridwise Analytics can impact gig company strategies in today's competitive market.

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Multi-apping trends: Insights from gig driver analytics 

Multi-apping is the widespread gig driver practice of accepting rides from more than one gig platform. Drivers choose to multi-app based on personal preferences and money-making strategies.

Some gig drivers multi-app between rideshare services (e.g., Lyft drivers will also take Uber rides, and Uber drivers will also take Lyft rides). Other drivers multi-app between categories, such as rideshare drivers accepting food delivery orders during peak hours for that activity and then moving into rideshare in the later hours of the evening.

What percentage of gig drivers multi-app?

Data insights reveal that a sizable percentage of gig drivers from all major platforms engage in multi-apping. 

Although the percentage of drivers from Lyft and Uber who multi-app is constantly changing, a distinct pattern of more Uber drivers engaging in the practice prevailed—until early 2023, when Lyft drivers started to multi-app more frequently. By Q4 2023, more than 55% of Lyft drivers multi-apped, as opposed to about 50% of Uber drivers. 

Data has also revealed that over 60% of Uber Eats and Shipt gig drivers multi-apped. In the case of Uber Eats, drivers often multi-app because they can easily transition from one service to another on the app. A driver for one of the Uber services can also drive for the other without additional applications or requirements; working for both Uber and Uber Eats can be done from the same app on the gig drivers’ side. Multi-apping through other services, however, requires that the driver have multiple apps open, which can be complicated to manage. 

Multi-apping rates between Lyft and Uber

In 2019 we saw that around 10% more Lyft drivers were multi-apping than Uber drivers. This percentage changed drastically in Q1 2022 when analysis showed Lyft drivers started to multi-app with even greater frequency. The number of Uber drivers that multi-apped dropped by more than 10% at the start of 2022. As of Q1 2024, Lyft rideshare drivers were multi-apping with the Uber platform at about 55%, while Uber drivers were multi-apping on the Lyft platform at a rate of just over 25%.

Airport-specific rideshare trends and pricing patterns 

Airport rideshare activity presents unique challenges and opportunities for both drivers and companies. Our analysis of gig driver data from four major US airports—ATL (Atlanta), JFK (New York City), LAX (Los Angeles), and ORD (Chicago O'Hare)—reveals distinct patterns in pricing, profitability, and driver incentives. 

These insights, drawn from Q4 2023 data with some projections into 2024, highlight the complex dynamics of airport rideshare services and their impact on both driver and passenger experiences. 

Airport trip bonus insights

A review of Uber rideshare activity during Q4 2023 revealed that JFK airport has the highest fares for pickups and drop-offs. The only time frame when JFK fares approached equality with other airports was at night, from 9 pm to 6 am. O’Hare Airport in Chicago edged out LAX for the lowest rates. 

In 2024, we see new ranges and patterns changing as the year progresses. Our granular, unbiased data allows us to predict future patterns based on years of market insights. Contact our team here.

A review of bonus activity during Q1 2023 at the same airports revealed that Lyft pays higher bonuses per trip on airport pickup and drop-off rides than Uber. 

We can speculate that Lyft’s motivation for paying these higher bonuses is to increase driver loyalty, thus guaranteeing a more reliable pool of drivers to reduce their passenger average pickup time. When passenger pickup time is reduced, we can hypothesize that this results in a higher passenger satisfaction rate and could correlate to passenger loyalty.

Airport take rate insights 

“Take rate” refers to the difference between what the passenger pays for the ride and what is left for the rideshare company after they pay the driver, plus any fees or other charges associated with the ride (some airports now charge a fee for every rideshare drop-off or pickup, which gets added to the passenger’s rideshare charge). 

JFK pickup and drop-off take rate insights

Drop-offs were more profitable than pickups at all the airports reviewed, but JFK showed the widest variation between pickup and drop-off fares in Q4 2023. The average take rate at JFK was 28.4%.

LAX pickup and drop-off take rate insights

While showing less variance than JFK, LAX also had a bigger difference between pickups and drop-offs than other airports. Afternoons between 12 pm and 6pm during this time have a higher take rate. 

O’Hare pickup and drop-off rate insights

O’Hare in Chicago shows more equity between pickup and drop-off activity. Pickups and drop-offs have similar take rates in the morning (6 am to 12 pm) and early afternoon (12 pm to 3 pm), with a slight difference of about two percentage points. Differentials are highest between 3 pm and early morning hours.

The best take rates are in the morning and early afternoon, averaging 35.7%.

Atlanta pickup and drop-off take rate insights

Rideshare pickups are more profitable in Atlanta than in other airports, with mornings and early afternoons showing the greatest profitability. Drop-off rides also exhibited higher profitability in Atlanta than in other airports. 

Rideshare pickups are more profitable in Atlanta than in other airports, with mornings and early afternoons showing the greatest profitability. Drop-off rides also exhibited higher profitability in Atlanta than in other airports. 

Would you like to learn more about the gig driver economy? Our 2024 Gridwise Gig Mobility Report offers numerous insights and data on gig workers, rideshare, food delivery, and other facets of the gig economy.

The impact of airport rideshare insights on passenger experience

1. Pricing and cost efficiency

Analytics show that airport rides often have variable pricing depending on the time of day and location. For example, JFK Airport has the highest fares for pickups and drop-offs, particularly outside night hours, whereas O’Hare in Chicago has the lowest rates. 

Understanding these trends allows rideshare companies to adjust their pricing strategies to offer more competitive rates, which can attract cost-sensitive passengers.

2. Wait times and service availability

Competitive bonuses per trip for airport rides could ensure a more reliable pool of drivers. This strategy can lead to shorter wait times for passengers, enhancing their overall experience.

Many drivers engage in multi-apping, leading to longer passenger wait times if drivers regularly switch between platforms. Gig companies can ensure consistent service availability by addressing multi-apping through better incentives and loyalty programs.

3. Profitability and service quality

The profitability of pickups and drop-offs varies by airport. For instance, Atlanta shows the highest pickup profits, while JFK exhibits the widest variation between pickup and drop-off fares. By understanding these profitability trends, rideshare companies can optimize their operations to ensure high-quality service where it is most needed, thereby improving passenger satisfaction.

4. Tailored bonuses

Different airports exhibit unique patterns and can benefit from location-specific strategies. LAX, for instance, has higher take rates in the afternoons, while O’Hare shows more equity between pickup and drop-off activity in the mornings and early afternoons. 

Tailoring bonuses and surge pricing to these trends can help rideshare companies more effectively meet passenger expectations by ensuring they have sufficient driver supply.

5. Predictive analytics

Granular, unbiased data allows companies to predict future patterns based on historical insights. This predictive capability enables rideshare companies to prepare for and meet passenger demands efficiently, ensuring a smoother and more satisfactory experience.

By leveraging these insights from gig driver analytics, rideshare companies can make informed decisions that enhance pricing strategies, reduce wait times, improve service quality, and tailor their offerings to specific airport trends, contributing to higher passenger satisfaction.

The value of granular data and unbiased insights for rideshare platforms

Passengers will continue to evolve into more savvy users of their rideshare services. Rideshare passengers are well aware of surge pricing and often take steps to avoid those extra surcharges. They can compare prices from providers within seconds. 

Through careful analysis of this data, rideshare companies can develop pricing strategies and bonus structures that attract passengers and keep drivers happy and loyal to their platform. By developing strategies based on real-world driver data, gig platforms have the potential to improve their profit margins sustainably.

Gridwise Analytics: An unbiased source of comprehensive gig economy insights  

Rideshare and delivery are highly competitive services. Passengers can quickly compare prices and wait times on their phones and select companies based on arrival time or cost. Gridwise Analytics insights give companies reliable data for making decisions that allow them to retain highly competent and loyal drivers and determine pricing strategies that passengers find attractive and economical. 

Have a look at these articles to discover further insights:

• Read the Gridwise Annual Gig Mobility Report 
• The Impact of Third-Party Food Delivery on Quick Service Restaurants
• Understanding Gig Drivers: Investor Insights from Gridwise Analytics
• Mobility Data: What Gig Driver Loyalty Reveals to Investors

This post is brought to you by Ualett.

Being your own boss comes with incredible freedom. You get to choose your hours, decide where you work, and have full control over how much you want to earn. But running your own gig business also means staying on top of expenses, planning ahead, and keeping your income as consistent as possible.

Sometimes you need extra resources to keep your business moving forward. An unexpected expense, such as a flat tire, a broken phone, or a sudden repair, can bring your gig work to a halt and lead to a drop in income. Or you might be looking to invest in better tools that can help increase your earnings. In either case, having access to fast and flexible cash can make all the difference.

That is where Ualett comes in. Ualett (pronounced “Wallet”) is a financial platform built specifically for gig workers and micro-businesses. With fast cash advances, no credit checks, and a user-friendly mobile app, Ualett helps you stay in control of your gig work and get ahead financially.

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Why Cash Flow Matters for Gig Workers

Unlike traditional jobs, gig work does not come with a predictable paycheck. You get paid based on how much you work and when. That kind of flexibility is great for setting your own schedule, but it also means you need to manage your cash flow carefully.

Here are some common reasons why drivers might need quick access to funds:

• Paying for unexpected vehicle repairs
• Covering gas costs during a slower week
• Replacing or upgrading delivery gear
• Managing personal expenses between pay periods
• Taking advantage of surge pricing or bonus opportunities that require upfront costs
  

When you do not have the funds you need to work, you are not just covering costs but potentially losing income. Having access to a short-term cash advance can help you stay active on the road and prevent disruptions to your earnings.

How Ualett Helps Drivers Take Control

Ualett was designed with gig workers in mind. Unlike traditional loans or credit cards, Ualett offers a flexible and supportive way to get cash when you need it, without jumping through hoops or dealing with high interest rates.

Here is how Ualett works:

• Quick and easy sign-up: The process takes just minutes through their mobile app.
• Fast funding: Get access to cash in less than 24 hours, helping you get back to work quickly.
• No credit checks: Your eligibility is based on your work, not your credit score.
• Flexible remittance schedule: Ualett’s remittance system adapts to your gig earnings, so you are not stuck with a rigid schedule.
• Trusted by gig workers: Over 300,000 drivers across the United States already use Ualett.
  

This is not just a cash advance app. It is a financial tool built specifically for how you work and earn in the gig economy. You can explore more about how Ualett supports gig workers here.

Smart Ways to Use a Cash Advance

Using a cash advance wisely can help you grow your business, not just cover shortfalls. Here are a few smart strategies drivers use:

1. Fix urgent vehicle issues quickly: Staying off the road means missing out on income. A cash advance lets you get back to driving faster.
   
2. Fuel up before high-demand hours: Need gas to work during a big event or surge? Get ahead of the rush without waiting for your next payout.
   
3. Buy or replace delivery essentials: Whether it is a new phone mount, thermal bag, or portable charger, small gear investments can lead to better ratings and tips.
   
4. Plan for high-earning days: Use the cash to ensure you are ready to take advantage of holidays, major events, or peak weekends when earnings can be much higher.
   

A cash advance can be part of a larger strategy to make more money, especially when paired with smart planning and the right tools.

Real Stories and Trusted Results

Ualett is not just a new idea in financial services. It is already trusted by a large community of gig workers across the country. They also have an outstanding 4.9 rating on Trustpilot and thousands of reviews.

On their blog, Ualett shares real stories from drivers who used their cash advances to stay in business and boost their income. For example, in the article “Real Stories, Real Impact: How Ualett Helps Rideshare Drivers Overcome Financial Hurdles”, rideshare drivers from Orlando discuss how Ualett provided them with fast, reliable cash advances during times of financial strain, enabling them to continue working and supporting their families.

Another piece, “How Gig Workers Keep Las Vegas Running”, highlights the essential role gig workers play in the city's economy and how Ualett's financial solutions have been instrumental in helping them navigate the unique challenges of their work.

These stories are not uncommon. Ualett was created specifically for situations like this. They understand the ups and downs of gig work and offer a solution that fits the rhythm of your business.

Combining Ualett and Gridwise for Long-Term Success

A cash advance can be a powerful tool, but combining it with the right data and planning makes it even more valuable.

Here is how Gridwise can help you maximize the impact of your Ualett advance:

• Track your income and expenses: Know exactly how much you can request and remit without stress.
• Plan your schedule with “When to Drive”: Focus on high-earning hours to get the most out of your investment.
• Compare performance across platforms: Know which app is delivering the best results so you can plan your shifts strategically.
  Monitor your trends: Get insights into your long-term earnings and find ways to increase efficiency.
  

Together, Ualett and Gridwise give you both the financial flexibility and the strategic insights you need to grow your income and stay in control.

Final Thoughts

Access to cash when you need it can be the difference between losing a weekend of work and making your best week yet. With Ualett, gig workers have a fast, flexible, and trusted way to bridge gaps, make smart investments, and stay on the road.

If you are looking for a way to smooth out your income and keep your gig business running strong, Ualett can help. And when you pair it with the power of Gridwise, you are not just surviving the gig economy—you are thriving in it.

Ready to take control of your earnings?

Explore Ualett to see how a cash advance can support your business.

Instawork is a growing platform that connects hourly workers with shifts in hospitality, events, warehouses, and more. It appeals to those looking for flexible, on-demand jobs—but the big question for most people is: how much can you really earn?

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According to Indeed, Instawork workers earn hourly wages ranging from $12.41 for roles like Food Runner to $31.67 for Site Manager, with specific examples such as Prep Cook at $17.66/hour and Bartender at $19.95/hour

Instawork promotes itself as a way to earn up to $25/hour or more, and many experienced users do hit those numbers—especially in roles requiring specialized skills or weekend availability.

How Instawork’s Pay Model Works

Instawork isn’t a delivery or rideshare platform—it focuses on matching flexible workers to shifts in hospitality, warehouse, and light industrial work.

Here's how it works:

• Workers browse and claim shifts posted by businesses
• Pay is listed upfront for each shift (typically hourly)
• Workers are paid direct deposit or Instant Pay (with a small fee)
• You are treated as an independent contractor, responsible for your own taxes and expenses
  

Unlike gig platforms that rely on tips or dynamic pricing, Instawork jobs offer fixed hourly pay. This can be an advantage if you prefer consistent, predictable earnings.

What Affects Instawork Earnings

Your earnings on Instawork aren’t just about availability. Several other factors can influence your take-home pay:

Location

Instawork operates in over 40 cities across the U.S., including major metros like Los Angeles, New York, Houston, Atlanta, and Chicago. Areas with higher demand for hospitality and warehouse work generally offer more shifts and higher hourly rates.

Job Type

Pay varies based on the nature of the work. For example, basic warehouse support may pay $15/hour, while bartending, event staff, or forklift operation may pay $20–$25/hour.

Shift Availability

Being available for early mornings, weekends, or overnight shifts can unlock higher-paying opportunities. Businesses often increase pay to attract workers during off-hours or on short notice.

Experience and Ratings

Workers with a high average rating and good shift-completion history are more likely to get access to premium or exclusive gigs. Some businesses prioritize workers who’ve completed jobs with them before.

Types of Jobs and Pay Differences

Instawork covers a range of industries, and the type of shift you take has a big impact on your pay. Here are a few examples:

Job TypeTypical Pay RangeFood Runner/Busser$14–$16/hourBartender/Server$18–$25/hourWarehouse Associate$15–$18/hourForklift Operator$20–$25/hourLine Cook or Prep Cook$16–$22/hourEvent Setup Crew$17–$20/hour

Picking up roles that match your skill set—or that require certifications—can increase your hourly earnings.

Tracking Your Hours and Expenses

While Instawork provides in-app access to past shifts and pay, you’re responsible for managing your finances, taxes, and mileage if applicable (for example, if you drive to job sites).

Using a tool like Gridwise helps you:

• Track total earnings across jobs and weeks
• Monitor expenses like mileage, parking, or gear
• Organize your income for quarterly and annual taxes
• Compare Instawork earnings with other gig platforms you may use
  

This becomes especially helpful if you’re working across multiple job types or apps and want to see where you’re making the most money per hour.

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Disclaimer: Gridwise is not a tax advisor or financial institution. Please consult a tax professional for personalized advice.

Maximizing Earnings with Smart Scheduling

To increase your Instawork income, you need more than just availability—you need strategy. Here’s what experienced workers recommend:

• Claim shifts early. New shifts drop daily. Set alerts and check frequently.
• Build a good rating. Show up on time, follow instructions, and finish your shifts. A strong profile can unlock better-paying gigs.
  Target high-demand roles. Skills like bartending, cooking, forklift operation, or AV tech often come with higher hourly rates.
• Work peak periods. Holidays, weekends, and event seasons (like summer festivals) tend to bring in the most jobs.
• Track trends. Use Gridwise to analyze your performance by job type, day of week, or even location.
  

The more informed your approach, the more consistent your earnings.

Final Thoughts on Making Instawork Work for You

Instawork offers a flexible, scalable way to earn income—especially if you prefer hourly work over task-based apps like rideshare or delivery. In 2025, average pay sits around $17–$18/hour, with room to grow based on experience, availability, and role type.

Whether you’re working part-time or building a full schedule, your success depends on treating gig work like a business. That means showing up professionally, tracking your metrics, and finding the right shifts for your goals.

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Wondering how much other gig platforms pay?

• How To Make $1000 A Week With DoorDash
• Increase Your Earnings in 2024! How to Make $1000 per Week With Uber
• How Much Do Uber Drivers Make?
• How Much Do Lyft Drivers Make?
• Everything You Need to Know About Amazon Flex
• Walmart Spark Delivery Driver Pay: How Much Does a Walmart Spark Driver Make?
• How Much Can You Make on Instacart?
• How Much Do Shipt Shoppers Make?
• How Much Do Uber Eats Drivers Make?
• Check out the Gridwise Job Board

The gig economy has evolved far beyond single-platform loyalty. Today's most successful drivers strategically navigate multiple platforms, maximizing earnings through what industry insiders call "multi-apping." According to Gridwise Analytics data spanning January 2024 to December 2024, this practice has become a defining characteristic of the modern gig workforce, with profound implications for both drivers and the platforms competing for their attention.

The data reveals a compelling narrative: drivers who embrace multi-apping consistently earn more in total per week than their single-platform counterparts. At the same time, specific platforms have emerged as common denominators among drivers who multi-app. Understanding these dynamics is crucial for platform operators, investors, and anyone seeking to comprehend the strategic forces reshaping gig work.

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Multi-Apping Leads to Higher Pay

It’s no surprise that drivers switch between apps to increase their earnings, but what’s It’s no surprise that drivers switch between apps to increase their earnings, but what’s striking is how effectively they do it. Gridwise Analytics data confirms that multi-apping isn’t just common, it works. Drivers who diversify across platforms earn more, and the specific combination of services they use can shape how much that income grows.

The data reveals two key dynamics:

1. Earnings rise steadily with each additional app used
2. Platform-specific patterns influence how those earnings scale

Together, these insights show that drivers don’t just multi-app to stay busy, they do it strategically to grow their income of course.

Multi-Apping Helps Drivers Earn More, But the Data Tells a Deeper Story

At first glance, the chart below shows that earnings rise neatly as drivers add more apps. And that’s true—to a point. Weekly pay increases as drivers transition from using one service to two, then three, and eventually four or more. But what’s happening behind the scenes is more nuanced than a clean step-by-step climb.

The bars for each app—Uber, Lyft, DoorDash, and others—don’t represent entirely separate groups of drivers. Instead, they often include the same drivers counted multiple times, just grouped differently depending on the number of platforms they used that week.

Here’s what that means:

• A driver who used Uber and Lyft in a week is inc luded in both the “Uber + 1” and “Lyft + 1” bars.
  
• If that same driver adds DoorDash to their rotation, they show up again in the “Uber + 2,” “Lyft + 2,” and “DoorDash + 2” categories.
  
• By the time we reach the “4+ apps” group, most drivers are included in nearly every bar, because working 4 or more out of the 6 listed apps means you're showing up in at least four of the bars.
  

So while the data shows that drivers who work across multiple apps earn more, that convergence in the “4+” tier doesn’t mean the platforms themselves are paying more equally—it just reflects that we’re mostly seeing the same high-earning drivers across each platform’s data.

In short, this isn’t a story of platform pay leveling out. It’s a story about the power of diversification, how the most active, strategic drivers stack opportunities across multiple apps to reach higher total earnings. What we’re seeing is less about parity between platforms and more about how a small, ambitious subset of drivers is pushing their income ceiling by showing up everywhere.

How Drivers Combine Apps to Earn More

The multi-app landscape reveals distinct patterns of platform affinity and strategic positioning. Gridwise Analytics data shows which platform drivers are most likely to combine, creating a map of the gig economy's interconnected ecosystem.

Uber's Central Position in the Multi-App Economy

Uber emerges as the most connected platform in the multi-app ecosystem. Lyft drivers show the highest cross-platform usage rate, with 49% also working for Uber — the most substantial single-platform overlap in the multi-app ecosystem. Uber Eats drivers also frequently pair with Uber (36%), and Instacart drivers show a notable 20% overlap with Uber Eats. There are many other services who multi-app with Uber Eats. 

This positioning reflects Uber's strategic advantage as a multi-modal platform. Drivers can seamlessly transition between rideshare and delivery services within the same ecosystem, reducing friction and maximizing utilization. The data suggests that Uber has successfully created platform gravity, attracting drivers from competing services into its broader ecosystem.

DoorDash's Isolation Challenge

In contrast, DoorDash drivers exhibit low multi-hopping rates compared to other major platforms. Only 18% of DoorDash drivers also work for Uber Eats, and just 4% work for multiple apps, including Uber, Grubhub, or Instacart. This relative isolation may reflect DoorDash's market dominance in food delivery, where drivers can achieve sufficient earnings without needing to combine platforms.

However, this isolation also represents a strategic vulnerability. If DoorDash drivers begin seeking additional income sources or flexibility, they may gravitate toward other platforms. 

Peak Hours Drive Multi-App Strategy

The timing of multi-apping reveals sophisticated driver strategies that align with demand patterns across different services. Gridwise Analytics data shows how multi-apping behavior fluctuates throughout the day, peaking during high-demand periods. This highlights how drivers actively balance platforms to maximize earnings during lunch, dinner, and rush-hour rideshare windows. The data reveals distinct patterns across platforms. 

Rideshare Drivers Earn More Than Delivery Drivers

The earnings advantage seen in multi-apping is also reflected in the underlying economics of individual services. As shown in the table below, rideshare platforms like Uber and Lyft consistently offer higher weekly gross earnings than food and package delivery platforms, even when drivers aren't multi-apping.

Chart from Gridwise Analytics 2025 Annual Gig Mobility Report

For drivers who don’t or can’t multi-app aggressively, platform selection alone can significantly impact earning potential. Rideshare’s higher revenue per hour and per mile provides a natural earnings floor, a key factor in driver strategy, especially in markets with fewer multi-app options.

Retention Dynamics: Long-Term Platform Loyalty in a Multi-App World

While multi-apping drives higher earnings, platform retention remains a critical factor for long-term driver engagement. Gridwise Analytics data reveals significant differences in how platforms retain drivers over extended periods.

Rideshare Platform Retention Patterns

While both Uber and Lyft start with strong initial retention, the gap widens over time. By month 11 of a driver’s tenure with the service, Uber retains 33% of its drivers compared to Lyft’s 25%, a modest but meaningful edge. Still, the broader picture is clear: long-term retention across ridesharing remains low, highlighting ongoing challenges in driver engagement and platform loyalty.

Delivery Platform Retention Patterns

The delivery sector shows even more pronounced retention differences. Gridwise Analytics data tracking cohorts from January to April 2024 reveals distinct performance patterns across major delivery platforms.

Instacart emerges as the retention leader, maintaining 41% of drivers after 11 months. This superior retention likely reflects the platform's focus on grocery delivery, which offers more predictable demand patterns and higher average order values compared to restaurant delivery.

Grubhub follows with 32% retention, while DoorDash and Uber Eats show lower retention rates at 20% and 18%, respectively. These differences highlight the importance of platform design, compensation structure, and market positioning in maintaining long-term driver engagement.

Data-Driven Insights for Strategic Decision Making

Gridwise Analytics provides the operational intelligence necessary to comprehend the competitive landscape of a multi-app economy. From revealing how platform stacking boosts driver earnings to identifying where retention strategies succeed or falter, our data surfaces the trends that matter most to operators and investors. As gig platforms vie for loyalty in an increasingly fluid landscape, insights into driver behavior, peak-time strategies, and cross-platform affinities are crucial for driving growth, enhancing retention, and establishing a long-term strategic advantage.

If you want to learn how these insights can inform your platform strategy and retention efforts, connect with our team.

Do you find it’s getting harder to earn the kind of money you used to rake in as a rideshare driver? There’s no question that the robust fares, huge bonuses, and tantalizing surge pay are less plentiful than they once were. Now you have to hustle hard to make a living with Uber, Lyft, and other rideshare services. Meanwhile, your personal and business expenses keep rising, making life a hassle and a hustle.

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What can you do to keep your earnings at the levels you once enjoyed?

The answer to that might not be as complicated as you think. It’s true that you can’t reduce the take rates of the driving apps you use. It’s not possible to get companies to raise their fares when you like, and you can’t suddenly manifest high-tipping customers out of thin air, either. Getting yet another side hustle isn’t the most attractive option, given that it’s always nice to have some time left in your life to do things that don’t involve work.

What if you could have passive income—the kind of earning power that doesn’t require your full participation? What if you could have that source of passive income with you, right there in your vehicle, while you continue to drive for your gig? What if you could make a lot more money with a lot less hustle?

Engage and entertain your riders while scooping up extra earnings

All these things are possible, thanks to Play Octopus, an interactive experience for your passengers to enjoy. You get a FREE tablet that mounts on the back of your front seat, so your passengers in the back seat can be informed and entertained with interactive games, unique information, premium videos, and prizes. Your riders will be happily occupied with content that’s curated just for Uber and Lyft passengers, while you sit back, keep driving, and make more money!

How does Play Octopus helps you to earn more?

1. Driving with passengers who are occupied with Octopus earns you points. The more you drive, the more money you make. Most drivers earn up to $50–$75 per month with Play Octopus. Others have brought in as much as $100 and even more. Passive income makes earning extra money as a rideshare driver so easy. To help get you started, Play Octopus gives you a $25 bonus once you start to drive with your tablet!
2. When your passengers enjoy engaging with Play Octopus, you get extra tips. What they see and hear is sure to spark a convo that gets a few chuckles going between you. After your mutually pleasant connection, your customers just have to go a little deeper into their pockets to give nice, fat gratuities to their new friend—you!
3. Refer your friends to Play Octopus and collect a $25 fee for each new driver.

Does Play Octopus have any costs attached?

Play Octopus is available nationwide and doesn’t cost you a cent. You get the tablet for free, and receive LTE data from T-Mobile to keep it connected at no charge. Mounting and charging equipment are also included in the package. What happens if you want to move on from your gig? If you ever decide to stop rideshare driving, and can no longer use the tablet, you simply return it, free of any fees.

To qualify, all you need to do is be a rideshare driver who’s been driving for at least two months, averaging at least 100 rides per month. Most active drivers easily qualify and can start making more money with almost no effort—right away! 

Play Octopus is popular and lucrative. T-Mobile recently acquired Play Octopus, and this world-class service enables Play Octopus to offer a huge wealth of games, content, and clients to draw on. You can count on Play Octopus as a source of extra income that requires no extra work from you, well into the future!

Get started with Play Octopus

• Join the community of more than 60,000 Play Octopus drivers
• Earn extra money while you drive
• Get bigger tips
• Receive higher ratings
• Make friends with your customers
• Join a robust driver community
• Enjoy exclusive events and driver-only giveaways

Ready to apply for Play Octopus?

Simply fill out this application, and you’ll be on your way toward the kind of earnings that rideshare drivers deserve. Bring the good old days of well-paid rideshare back with Play Octopus.

Grubhub enters 2025 as a steady presence in a volatile industry. While it hasn’t matched some competitors' headline growth or diversification, it closed 2024 with a stable market share, an increasingly base-heavy pay structure, and a clear commitment to food delivery as its core.

However, trip-level data tells a deeper story that reveals how those strategic choices shaped driver engagement, earnings patterns, and consumer behavior across food, grocery, and retail segments.

This analysis is based on Gridwise Analytics ' anonymized trip and earnings data. Unlike company reports focusing on order volume, user growth, or high-level financials, Gridwise Analytics data tracks how changes land on the road: how much drivers are earning, how long they’re working, and how shifts in platform policy impact both sides of the marketplace.

It’s a ground-level look at Grubhub’s operational model and its choices for investors, gig economy partners, and the future of delivery logistics.

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Holding Steady in a Race for Scale

Grubhub’s market share stayed at approximately 3% throughout 2024, according to Gridwise Analytics' delivery trip data. While that figure trails behind DoorDash at 67% and Uber Eats at 30%, it also highlights Grubhub’s consistent presence in a highly competitive market.

Grubhub continues to serve a meaningful volume of food delivery orders, particularly in core metro markets. For partners and investors, this sustained foothold points to a platform that remains operationally focused and strategically stable.

A Category Specialist in a World of Generalists

Between 2023 and 2024, Grubhub’s delivery mix remained 96–97% food. Grocery and retail deliveries accounted for a small portion of the total volume.

While DoorDash and Uber Eats expanded their delivery mix to include grocery and retail, Grubhub’s streamlined focus offers operational clarity and category leadership in food. This specialization may allow for more refined logistics and consistent merchant support.

How Grubhub Drivers Are Hitting Higher Weekly Totals

In 2024, Grubhub drivers earned an average of $175 per week, up 6.6% year-over-year, a more substantial earnings increase than Uber Eats, Instacart, or DoorDash.

However, this figure is more notable in how Grubhub drivers achieved this. Grubhub drivers worked more hours on average, logging 12.4 hours per week, a 13% increase from 2023, the highest year-over-year jump in work hours across all major food delivery platforms. This is despite small per-mile and hourly earnings declines. 

The data tells a clear story: Grubhub’s gross earnings growth is volume-driven, not incentive-driven. Rather than relying on higher tips or bonuses, drivers are putting in more hours and likely accepting more trips to increase weekly totals. The platform’s growing emphasis on base pay suggests that Grubhub is building toward a more reliable, steady-income delivery model.

For partners and investors, that has implications: a supply base that leans into platform consistency may also offer greater predictability in availability, shift planning, and fulfillment, even if peak-time efficiency is slightly lower than on bonus-heavy platforms.

How Grubhub’s Pay Model Stacks Up Across Delivery Types

Grubhub has increasingly leaned into a pay model emphasizing stability through base pay, particularly in segments like grocery and retail, where competition intensifies and earnings structures vary significantly. Gridwise Analytics data reveals how Grubhub's compensation mix evolved in 2024 and how it compares to other platforms.

Retail Delivery: Industry-Leading Base Pay, Leaner Incentives

Grubhub led all major platforms in base pay for retail deliveries in 2024, with 73% of driver earnings coming from base rates, up from 66% the year before. That’s a full seven percentage point gain year-over-year, well ahead of peers like Uber Eats (65%) and Instacart (47%).

However, that increase came with tradeoffs. Tips made up just 25% of retail delivery earnings, one of the lowest among primary services.

Bonuses dropped from 7% in 2023 to 2% in 2024, reflecting a reduced emphasis on variable incentives.

This signals a clear strategic shift: Grubhub is actively reshaping its retail delivery model to prioritize consistent, guaranteed income over short-term earnings boosts. This could appeal to drivers seeking steadier paydays and partners looking for a more predictable supply base in a segment that often fluctuates with seasonal and promotional demand.

Grocery Delivery: 

Grubhub also made significant changes in its grocery delivery earnings structure. In 2024, 59% of driver pay in grocery came from base rates, up from 46% in 2023, a 13-point increase year-over-year.

Spark still leads the category with 68% base pay share compared to peers. DoorDash comes in at 54%, and Uber Eats trails at 57%

At the same time, Tips on Grubhub dropped from 43% to 35%, and bonuses reduced from 11% to 6%

Grubhub’s approach to grocery shopping mirrors its retail strategy, emphasizing stable, fixed earnings while gradually reducing reliance on bonuses and rider tips. Grubhub aims to create a more predictable earnings experience for drivers by shifting a larger portion of compensation to base pay. 

Food Delivery:

Grubhub’s food delivery segment, still the core of its business, saw less dramatic change in 2024. Base pay edged up slightly, from 43% to 45%. Tips remained strong at 51%, showing continued customer engagement. Bonuses declined from 6% to 4%.

This stability positions Grubhub closely alongside DoorDash (44% base) and Uber Eats (45% base), but still behind Spark, which leads the segment at 63% base pay.

Grubhub’s food model remains competitive and balanced, holding steady in both earnings mix and driver engagement. This steady structure suggests that Grubhub is reinforcing, rather than reinventing, its core category. It prioritizes operational continuity and driver trust in the segment that maintains the most significant brand recognition and order volume.

Toward Predictability, With Tradeoffs

Across all three segments, Grubhub is evolving toward predictable, base-heavy pay. Retail and grocery saw the most significant shifts, with double-digit gains in fixed earnings. At the same time, bonuses and tips shrank, which may reduce peak-time incentives for some drivers, especially those who value short-term spikes in pay.

This move signals a more sustainable and controlled earnings model for investors, partners, and operators. It’s a strategic choice to stabilize workforce engagement, but one that may require future refinements to ensure it remains competitive in attracting flexible supply.

Drivers on the Move

Grubhub had the highest multi-apping rate among major platforms, according to Gridwise Analytics shift data. Over 70% of its drivers used another app within the same month.

Multi-apping is a common practice across the gig economy and reflects driver flexibility. This trend may suggest that many Grubhub drivers engage with multiple platforms to optimize their earning potential.

The Value Equation: How Price and Perks Shape Loyalty

​​What keeps a food delivery customer coming back and what sends them elsewhere? New survey data reveals the factors that shape loyalty, the tipping points that lead to churn, and how tightly price influences behavior.

What Drives Food Delivery App Loyalty?

The Gridwise Analytics 2025 Consumer Survey shows that lower delivery fees are the top reason users stay loyal to a food delivery app, followed closely by access to promotions and rewards. Speed also plays a role, with nearly half of the respondents citing faster delivery times as a key factor, along with restaurant variety. In contrast, elements like app design or usability had a much smaller influence on retention.

Why Food Delivery Consumers Switch Platforms

When users leave one app for another, price remains the most significant reason. More than half of the surveyed consumers said they switched platforms in 2024 due to better fees or pricing. Restaurant selection was the second most common reason, followed by loyalty programs. Fewer than one in five users switched based on the app experience, suggesting cost and convenience outweigh branding or UX.

Price Sensitivity Remains a Limiting Factor Among Food Delivery Consumers

While delivery is a routine convenience for many, rising fees still pose a significant risk to usage. According to the survey, 88.1% of consumers said they would cook at home more often if delivery became more expensive or slower. Half said they would switch to pickup to save money, while only 30.4% would continue using delivery services based on convenience alone. 

These responses highlight a narrow margin for pricing flexibility and suggest that even modest cost increases could reduce order volume across platforms.

What this means for Grubhub: Consumer Expectations Are Evolving

Looking at the survey results, one thing becomes clear: today’s delivery users are highly value-driven. They choose platforms based on price, rewards, speed, and restaurant access, and they’ll readily switch or churn if those expectations aren’t met.

Looking Ahead: A Stable Platform in a Rapidly Shifting Market

Grubhub’s 2024 strategy emphasized consistency: a focused service offering, a predictable base-pay model, and operational steadiness in a volatile industry. Rather than chase aggressive diversification, the platform leaned into structure, particularly in compensating food, grocery, and retail drivers.

At the same time, industry pressures are growing. Consumers remain highly price-sensitive, drivers continue to multi-app to maximize earnings, and merchants seek more flexibility and transparency. In this context, Grubhub’s approach stands out not for rapid growth but for maintaining its position through measured decisions.

Gridwise’s trip-level data brings these trends into focus. It offers a ground-level view of how strategy shows up in earnings, hours, and user behavior, and where Grubhub may need to adapt as the market moves forward.

Lyft closed 2024 with record revenue, its first full year of profitability, and over 800 million completed rides. However, on-the-ground data tells a more complex story that reveals how drivers were impacted, how rider behavior shifted, and how platform strategy played out below the financial line.

This analysis is based on Gridwise’s proprietary trip-level data, sourced from thousands of drivers across the U.S. Unlike company earnings reports, which focus on bookings, margin, and revenue growth, Gridwise data tracks how platform shifts affect driver pay, hours, rider behavior, and engagement across platforms like Lyft and Uber.

It’s a ground-level view of operational health that helps investors and AV partners understand what a company did and how its strategy landed in the market.

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Lyft lost 6 points of U.S. rideshare market share,but still serves a national footprint

Lyft’s share of U.S. rideshare trips declined from 30% in January 2023 to 24% by December 2024, based on Gridwise trip data. Uber, meanwhile, climbed from 70% to 76%.

This gap tells us more than just market share — it shows platform momentum. Uber’s scale and multi-modal strategy continue to drive trip growth. But Lyft still facilitates nearly 1 in 4 rideshare trips — especially in key metro markets and airports — making it a meaningful partner or target for infrastructure and automation strategies.

Weekly earnings fell 13.9%, even as company bookings grew

In 2024, on average, Lyft drivers earned $318 per week, down from $370 in 2023 — a 13.9% decline. They also worked 5.4% fewer hours.

At the same time, Lyft reported record gross bookings and revenue growth. This kind of operational shift isn’t visible in quarterly reports, but it’s directly measurable through Gridwise’s driver data, which captures how each trip impacts earnings and engagement.

Hourly and per-mile pay remained stable — but only for those who stayed active

Despite lower total earnings, Lyft drivers earned $23.23 per hour and $1.03 per mile — steady versus 2023 and slightly higher than Uber on a per-mile basis.

This shows drivers who stayed on the platform could still earn efficiently — even if they worked fewer hours. From a strategic lens, it also signals that Lyft concentrated demand among a smaller driver base, reducing idle time and keeping per-trip pay competitive.

These kinds of labor efficiency signals that AV and fleet partners look for are difficult to glean from top-line company results.

Lyft relied more heavily on bonuses in 2024, reducing fixed pay commitments.

Bonuses made up 11% of Lyft driver earnings in 2024 — up from 5% the year before. Base pay dropped from 84% to 78%.

This shift marks a deliberate strategy. Lyft leaned into variable compensation rather than increasing base pay to retain drivers. It gave the platform flexibility but created more earnings volatility for drivers, a tradeoff that may not be obvious from earnings reports alone.

Gridwise driver data picked this up in real time. It shows how drivers were compensated and how Lyft’s structure shifted relative to Uber’s, which remained steadier.

Rideshare is still driven by base pay — unlike other gig segments

In 2024, 82.5% of rideshare driver earnings came from base pay, compared to 44.3% in food delivery and just 3.9% in parcel delivery.

That means rideshare earnings are more sensitive to trip rates and demand levels than other gig types, where tips and bonuses cushion income. It also highlights the risk of relying too heavily on bonuses — a strategy that can work temporarily but isn’t a structural fix.

Only a trip-level dataset like Gridwise’s can uncover this mapping of how much drivers earn and what they’re earning it from.

Riders are loyal to price and pickup time — not app experience or branding

Gridwise’s 2025 rider survey showed that 55.8% of users chose their rideshare app based on lower prices, and 49.7% based on faster pickup times. Promotions and app features mattered far less.

This underscores that performance, not perception, drives retention. It also creates a more straightforward path for automation: AV fleets that lower cost and reduce wait time can capture rider loyalty, even without deep consumer brand investment.

Riders are price-sensitive — and already adjusting behavior

Over 72% of riders said they would reduce or stop using rideshare if prices increased. More than half already used it less in 2024 due to cost.

This is a clear signal: pricing power is limited.

Prices rose 7% in 2024 — despite rider sensitivity

According to Gridwise fare tracking, Lyft's average trip cost (including tips) rose from $19.88 to $21.28 — a 7% increase. Median fares (excluding tips) increased similarly.

This kind of movement is modest but meaningful in a category with tight price ceilings. For fleet operators or AV entrants, it's a reminder that new models must deliver cost advantages, not just technology.

Driver engagement stayed stable — even with shifting pay

Rideshare drivers averaged 65.6 monthly hours in Q4 2024 — up slightly from 62.9 in Q1. That 4.4% increase stands out against other gig sectors like food or parcel delivery, where engagement dropped more significantly.

This suggests that despite lower weekly pay, Lyft maintained a core of active, committed drivers. It also reflects that the platform’s incentive structure — though more variable — kept the wheels turning.

That kind of insight helps assess not just what the platform pays, but how sustainable the network is.

Final Takeaway: Gridwise data reveals what platform-level reporting can’t

Lyft reported record revenue and its first full-year GAAP profit in 2024. But Gridwise data shows how those outcomes were achieved: concentrating demand among fewer drivers, lowering base pay, and increasing reliance on bonuses. At the same time, prices crept up, and riders grew more cost-sensitive.

For investors, that means Lyft is tightening — not scaling. For AV and mobility infrastructure companies, it shows a platform becoming more flexible in filling supply and potentially more open to new models that reduce idle time, lower cost, or expand fleet coverage.

Most importantly, this view wouldn’t be visible in company filings alone. Gridwise driver data shows what’s happening between the lines — how platform strategy plays out in shifts to earnings, engagement, and usage on the ground.

That kind of visibility is no longer optional — it’s essential for understanding the next phase of rideshare.

If you love animals and want to earn extra income on a flexible schedule, working with Rover might be the perfect fit. Whether you're walking dogs after your 9–5 or offering overnight pet sitting on weekends, Rover gives pet lovers the tools to turn their time and care into a reliable side hustle—or even a full-time business. But before you sign up and start booking clients, it’s essential to understand how the platform works—including how much Rover workers make in 2025, what factors affect your earnings, and how to maximize your income.

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Can You Make Good Money on Rover in 2025?

Yes, you can—especially if you're consistent, responsive, and offer multiple pet care services. While Rover doesn't pay a fixed hourly wage, many workers earn solid income by setting competitive rates, building a base of repeat clients, and taking advantage of high-demand windows like holidays and weekends. In this post, we’ll break down what Rover workers earn in 2025, what affects those earnings, and how to make the most of your time on the platform.

Do Rover workers get paid per hour?

No, Rover dog walkers and pet sitters do not get paid by the hour traditionally. Instead, they're independent contractors who set their rates per service.

For example:

• Dog walks are usually priced per 30-minute or 60-minute session, not by the hour.
• Drop-in visits are also charged per visit, not hourly.
• Overnight stays are paid per night, regardless of how many hours they spend.
  

So while you can estimate an hourly rate when planning (like $17.25/hour for dog walking), the actual payment structure is per service, not per hour.

How Much Do Rover Workers Make in 2025?

If you’re thinking about turning your love of animals into a side hustle or part-time job, Rover is one of the most popular platforms to get started. But before you begin walking dogs or boarding pets, it’s essential to ask: How much do Rover workers make in 2025?

Rover pet sitters and dog walkers are independent contractors, meaning they set their own rates and are paid per service, not per hour. Earnings vary based on service type, experience, location, and availability.

According to Indeed, the average earnings for Rover workers in 2025 are:

• $17.25/hour for dog walking (estimated from per-walk rates; Rover does not pay hourly)
• $35–$75/night for overnight pet sitting or boarding
• $10–$20/visit for drop-in care
  

While those averages provide a helpful baseline, many sitters earn more—especially those who offer premium services, receive tips, and build a base of repeat clients. Understanding what influences earnings is the first step to setting realistic expectations and building a profitable pet care business.

How Does Pay Work With Rover?

Unlike traditional gig apps with flat rates, Rover gives you more control over your pricing and the services you provide. That flexibility is a big reason why many pet care providers choose Rover.

Rover allows sitters to set their own prices and offer multiple services, including:

• Dog walking
  Drop-in visits
• Doggy daycare
• Overnight pet sitting (in the owner’s home)
• Boarding (in your home)
  

As a sitter, you can set your own rates for dog walking, daycare, boarding, and drop-in visits. Rover deducts a 20% service fee from each completed booking. You keep 80% of your listed rate, plus 100% of any customer tips.

You’re paid via direct deposit two days after completing a service. While not guaranteed, Tips are optional through the app and go 100% to the sitter.

This structure allows experienced sitters to increase their rates over time and earn more per hour. Payments are sent via direct deposit within two days of completing a service, making it easy to manage cash flow.

By setting the right rates and building a strong client base, you can steadily increase your income while working on your own terms.

Rover Average Hourly, Daily, and Weekly Earnings

Because Rover services are priced by the visit or per night—not hourly—your actual earnings depend on how many jobs you complete and how efficiently you schedule them.

Service TypeEstimated PayDog Walking$15,$25 per 30-minute walkDrop-In Visit$10,$20 per visit (15,30 mins)Overnight Sitting/Boarding$35,$75+ per nightDoggy Daycare$25,$40 per dayWeekly Total (Part-Time)$200,$500Weekly Total (Full-Time)$700,$1,200+

The more services you offer and the more consistent your availability, the more likely you are to build steady weekly earnings. Many experienced Rover users also stack services, such as watching a daycare dog while boarding another overnight, to increase efficiency.

What Affects How Much You Can Earn on Rover?

Your earnings on Rover aren’t just a result of time spent working. Multiple factors affect how much you can make:

Location: Urban areas tend to have higher demand and higher rates. Sitters in cities like New York, Austin, or San Francisco often earn more than those in rural regions.

Reputation: Clients tend to book sitters with strong reviews and reliable service. A polished profile, fast response time, and consistent 5-star ratings can all help increase your bookings.

Service Type: Boarding and overnight stays are typically the most lucrative services. Walks and drop-ins are faster to complete but pay less per appointment.

Availability: Sitters who can accommodate holidays, weekends, and last-minute requests tend to see higher booking rates and can charge premium prices.

By understanding these variables and optimizing for them, you can improve both your booking volume and your hourly rate over time.

Most Profitable Rover Services

Not all services are created equal when it comes to earning potential. Some require more time or responsibility but can significantly boost your bottom line.

• Overnight Boarding: With rates often starting at $50, $75/night, this is one of the highest-earning services, especially if you're boarding multiple pets.
• Doggy Daycare: Great for sitters with a home setup, this can be stacked with other services for maximum productivity.
• Holiday Care: Clients are willing to pay more during peak travel seasons—plan ahead to capitalize on these windows.
• Multi-Pet Bookings: Charging extra per additional pet lets you increase your per-visit or per-night earnings with minimal added effort.
  

Offering a mix of services and positioning yourself as a reliable, full-service sitter can set you apart and help you book higher-value jobs consistently.

Expenses to Keep in Mind

Even though Rover doesn’t charge subscription fees, there are still costs to consider. Since you’re operating as an independent contractor, it’s up to you to manage expenses and track them for tax purposes.

• Pet supplies (bowls, toys, waste bags, cleaning supplies)
• Gas and travel time if you go to clients’ homes
• Pet insurance or first aid training (optional, but helpful)
• Rover’s 20% service fee on all bookings
• Time-related costs—especially for boarding and long visits

Even though Rover doesn’t charge subscription fees, there are still costs to consider. Since you’re operating as an independent contractor, it’s up to you to manage expenses and track them for tax purposes.

Tips to Maximize Your Rover Income

Want to increase your earnings without adding more hours? Here are strategies that successful Rover workers swear by:

• Keep your calendar open and current, especially for weekends and holidays.
• Respond to messages quickly. Fast replies improve your search ranking.
• Ask for reviews. After a great stay or walk, don’t be shy. Politely ask your client to leave a review.
• Offer multiple services. Walks, drop-ins, boarding, and daycare help you stay booked across different types of clients.
• Build client loyalty. Repeat customers mean less marketing and more predictable income.
  

By focusing on reliability, communication, and client satisfaction, you can stand out and steadily increase your bookings and rates.

Tracking Your Income and Performance

Rover provides essential booking and payout summaries but doesn’t offer deeper insights into your overall performance, profitability, or multi-app earnings, especially if you’re juggling other platforms like Wag!, Instacart, or DoorDash.

With Gridwise, you can:

• Track earnings per day, per week, or per client
• Log expenses and mileage if you drive to pet care jobs
• Analyze which services or time slots are most profitable
• Combine Rover income with other platforms for a full financial picture
  

This visibility helps you decide better which services to focus on and where to get the best return for your time.

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Disclaimer: Gridwise is not a tax advisor or financial institution. Please consult a certified tax professional for guidance on deductible expenses and self-employment taxes.

Making Rover Work for You: The Takeaway

Working with Rover in 2025 can be a rewarding and flexible way to earn income—especially if you love animals and prefer personalized, client-focused work over traditional gig apps.

While rates vary by service and location, sitters who provide excellent care, build strong client relationships, and treat their profile like a business often earn well above average. The more proactive you are with availability, pricing, and professionalism, the more consistent and scalable your earnings will be.

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